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Teaching GenAI › Use cases

Generative AI use cases for business

Practical applications of generative AI, each tied to research I have done with colleagues or to projects my students built at the University of Washington Foster School of Business. Follow the links for the full papers.

Innovation

Generative AI for creative problem solving

Companies run open innovation challenges to collect ideas from crowds. Generative AI can now draft many candidate solutions in minutes, which changes who generates ideas and what the crowd is for.

  • Drafting solution ideas for sustainability and circular-economy challenges
  • Expanding a brainstorm before a human team narrows it down
  • Comparing AI-generated ideas with crowd-generated ones on novelty and value
Evaluation

AI-assisted screening of early-stage ideas

Reviewing hundreds of startup pitches, grant proposals, or internal ideas is slow. Generative AI can write structured assessments that help human reviewers decide, as tested in a field experiment.

  • Screening startup applications and innovation-contest entries
  • Writing a narrative rationale next to each score
  • Helping reviewers spend their time on borderline cases
Supply chain

AI for supply chain decisions

Ordering and inventory decisions suffer from delays and the bullwhip effect. Large language models can act as planning agents, and people can work alongside them on each order.

  • LLM agents placing orders in the classic Beer Game supply chain
  • Socratic, iterative reasoning prompts that improve agent decisions
  • Studying when managers accept or override an AI's draft decision
Operations

LLMs plus optimization for smarter decisions

Optimization models schedule, route, and allocate, but building them takes experts. LLMs can translate a business problem into a model, explain the solution, and let managers ask what-if questions.

  • Turning a plain-language planning problem into an optimization model
  • Explaining why a schedule or allocation was chosen
  • A decision-optimization copilot for non-specialists
Ethics & judgment

AI advice in ethical decisions

When people ask AI for advice on hard judgment calls, the AI can sway the outcome. Knowing how much it influences people matters for any team using AI assistants in sensitive decisions.

  • Measuring how much people change their minds after AI advice
  • Designing assistants that inform rather than steer
Software

Vibe coding: building software by directing AI

Business students with no engineering background now ship working websites, dashboards, and AI agents in weeks. The same tools also make many products look alike.

  • Professional websites for real local businesses
  • Data dashboards and agentic pipelines built in a course
  • Measuring how AI builders homogenize the visual web
Education

AI tutors built into coursework

Instead of sending learners to a general chatbot, a Socratic tutor can sit inside the quiz itself, guiding without giving answers and leaving a data trail for instructors.

  • A Socratic tutor inside online quizzes, tested in a randomized study
  • Corporate training that keeps the learner doing the reasoning
Healthcare

Multimodal AI for healthcare

Patient data comes as notes, images, time series, and tables. Multimodal AI combines them into one prediction, and LLMs can help build quality-of-care measures.

  • Combining clinical notes, images, and vitals for diagnosis and prognosis
  • Quality-of-care indices for trauma patients using machine learning and LLMs
Want to apply one of these in your organization? Email leobix@uw.edu.